Opinions Articles and Essays

Real Women Wanted

By Allison Bonds

One of the major problems today is the slow deterioration of women by advertising agencies. Many ad agencies focus on the needs or wants of men and not on needs and desires of the women to which they are advertising. The flawless faces, stretch-mark free bodies, and ridiculously flowing, Rapunzel-like hair of Tyra Banks, Rebecca Roman Stamos, and Naomi are pounded into our brains by repetitive television, billboard, and magazine advertisements. Where are the real women, the mothers that cannot get rid of their cottage-cheese thighs or even the awkward teenage girls with pimples on pimples?

Clarity, by Pat Mistretta
"Clarity", by Pat Mistretta

So called "perfect" women like Cindy Crawford and other supermodels, do not look like they do in the magazines in real life thanks to technology. These models are posted in what is dominantly women-read magazines such as Cosmo or Seventeen or commercials run on women-watched programs like Oprah and The View. These ads deplete the self-esteem of women who read these magazines and watch these programs. Perfume ads feature half-naked women with perfect bodies, and shoe commercials show the entire leg including the scar-free skin (like they never played on the jungle gym) and rock-hard thighs. Of course there are no scars, bruises and pesky razor burn, because these models are airbrushed to perfection. These ads encourage women to crave perfection to the extent of starving themselves or exercising their bodies unhealthily

Many women shut down emotionally and never think they are good enough for the world. They shut down physically by over exhausting their bodies or starving themselves

Many men and boys, looking at the advertisements, decide they want the perfect girl, who does not exist. Demands derived from these ads have to stop, because women do not deserve to get torn down like this. Of course, there are some men that look right past those rock-hard models and see the women in their lives for the wonderful individuals they are, but these guys are quite hard to come by

But, there are people that think badly of these models like, "They are too skinny!" (Mr. Bush) referring to models today. "Big women need lovin' too," said Sean Hackett. Though this may seem to be a sexist comment, it is totally true. Thicker women should have a chance at modeling and representing the people like them; who says big is not beautiful?

There should be real women in magazines and on television, meaning, women with flaws. Real women are the females in traffic on the freeway fighting the clock or the girl in biology class, front row, center - the women that are condemned for the slightest imperfection

Imperfections are endearing and realistic because they make us different from every other generic girl. Jewel has crooked teeth, but that does not make her any less talented, and she is still just as beautiful as any supermodel. By integrating not-so-perfect girls into advertising, we can slowly gain back self-esteem. Gwen Stefani is gorgeous, but she is not bone-thin nor does she have enormous breasts. With real women on the racks and on the commercials, the public would learn to appreciate the simple beauty of women.

Thicker models with curvy figures would make it okay for women to eat again. Women with pimples and not perfectly straight bright, white smiles would provide confidence to the teens with braces or the "zit-faced" ones. Men would slowly learn that all women are beautiful in all shapes and sizes, because they would not constantly compare the women in their life to the images they see in the make believe world of ad campaigning. There is still hope for the brainwashed. If advertising agencies would look for the authentic women, this world would be a much happier place

The threatening faces of perfection staring at women are not helping women to strive to better themselves. Instead, the artificial perfection makes them focus too much on looks and perhaps put themselves in danger. We need authentic women that can relate to the population in commercials, on billboards, and in magazines, to prevent the destruction of our self-worth.

Bio: Allison Bonds is a new writer with a fresh perspective. We look forward to reading more of her work.
E mail Allison at Alleeson@aol.com.

Amazon Honor System Click Here to Pay Learn More
Other Opinions Sections

[ I am High Maintenance | Mother's Day ]

Write Us!

[ Cover ] [ Arts ] [ Columns ] [ Fiction
[ Inspirations ] [ Non-Fiction ] [ Opinions ]
[ Poetry ] [ Rising Stars ] [ Song and Story ]
[ Bookstore ] [ Cosmic Connections ]
[ Best of Theme ] [ About Moondance ]
[ The Ten Commandments of Creative Women ]
[ Awards and Web Rings ]
[ Letters To The Editor ]
Have a Submission?


Copyright © 2001 Moondance: Celebrating Creative Women
Moondance Logo by Elizabyth Burtis-Lopez, 4 Monkeys Web Design